
thanks to wyliepoon off UrbanToronto for the improved photo
The TTC has pretty much had the same look subway map for the past several years, ever since they migrated from the disastrous station-name-in-line-colour days. The map was changed after the opening of the Sheppard Subway, since the purple line made station names really difficult to read on the map, and the text started to be in white, which is much more legible.
The form and the typeface on the map hasn’t really changed since, but they have posted a new map on average twice a year since then, as more stations have become accessible. It’s not like it was perfect, but it did its job, and was fairly easy to comprehend.
Last week on the subway, I saw that there was a new iteration of the map posted up on the trains… and I couldn’t help but squirm a bit. They have replaced a fairly legible Arial-like typeface (Joe Clark would say it’s Swis721 BT, I’m not absolutely sure in this case) with a somewhat less legible Bold-Condensed Arial-like typeface with what appears to be very inconsistent letter spacing.


The Old Map (Left) and the New Map (Right)
The worst part of it, though, is how they denote the location of the station under the name. On the old map (above, left), the location would be provided by the street number on Yonge (or Bloor, or Danforth) that the station’s cross street is at. That provided the most useful information, because, if you’re going to say, 1200 Yonge, you know to get off at Summerhill, since it’s at 1189 Yonge Street. This also complimented the TTC’s station naming convention, which is always based on the nearest cross street the station is on (with a few exceptions).
This new map removes this convenient feature. Instead of “1189″ under Summerhill, for example, it now says “10 Shaftsbury Ave”, which is the true station address, but where actually is that? The worst part is the redundancy that has resulted for the stations at Wellesley, College, Dundas, Queen, and King, as they all have address on their respective streets, see below.

There really wasn’t anything wrong with the old map (well, there may be)… and there seems to be a lot wrong with this one… will they change it back the next time around?
EDIT: This has been posted onto Spacing and commenters note that the addresses aren’t even right. St Andrew station is on King Street West but is shown to be on King Street East, and Castle Frank station is on Bloor Street East but shown to be on Bloor Street West. Oh dear.
Bigger view of map after the jump…
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